Impacts of Grammar on SEO
Poorly written texts can be tedious and time consuming to visitors and website developers/analysts focusing on link building. Business websites want to display integrity, professionalism and trust and linking to and displaying poorly written articles on commerce websites does not help to reassure potential customers. Poorly written articles on your websites may not give all people the wrong impression but well written text on the same topic is more likely to be read and linked to more frequently. Creating content that websites want to link to, is part of link building and therefore so is developing trustworthy, useful and appealing content.
Nevertheless, the extent to which and how grammar and diction can influence SEO seems to be difficult to pinpoint. Google, Bing and Yahoo representatives telling us to just worry about having quality content and avoiding errors does not clarify how grammar and diction are factored into calculating website relevancy. For example, grammar and diction are only one component of text. The quality of argument, ideas expressed, originality of content and depth of analysis are all components that spellcheck cannot detect. For example, how would a website developer choose between displaying a unique text that exhibits some grammar and diction problems and a well written unoriginal article that recycles ideas and does not reveal anything new? Moreover, how do we account for variations in diction and grammar in Europe, Britain and North America? If I want my business website to target an audience in the UK, would I be better off using the typing ‘color’ instead of ‘colour’? Would avoiding Canadian diction give my website a boost in the UK?
Google desires quality content, indicates that grammar may become a factor in SEO and for position ranking but this does not address the complexities surrounding how such standards can be implemented. Besides dialectical variations in the English language there are also stylistic factors that also troubles distinguishing quality and useful content from poorly developed text that will not boost SEO. A company promoting English tea since before the fall the British Empire may have a very different business image and rely on a pseudo-formal and quirky vocabulary to communicate the friendly retro novelty of their brand. In contrast, an online urban magazine promoting underground punk and or hip hop music may rely on an entirely different tone and use slang to imply authenticity to their target audience. Both websites are Canadian attempting to attract business in Canada.
Correct diction and grammar can help certain business reassure visitors of their professionalism, it can also help catalyze link building by enhancing the clarity of your linkable content and making it easy to read. Regardless, SEO is not an exact science and coming up with a single set of parameters for an algorithm to determine the quality of content is not a practical solution because no single set of rules will be able to account for all the complexities compelled by brand name oriented marketing strategies, geo-specific dialect differences and other variables not addressed in this short blog.