Webopedia defines SEO this way:
Search engine optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
What does that actually mean?
It means a bunch of years have gone by, and a bunch of developers have sat in dark rooms for a bunch of hours to create a working system that helps make a consumerâ€™s internet search experience easier, more accurate, and more efficient.
As a business, you should care about having your name appear on the first page of the search engine results page. Thatâ€™s a minimum. If you can manage to make it to the top 3 or even the top 5, your chances at visitors increase significantly.
Pair that with a stellar PPC setup, and start to see your web traffic skyrocket.
Let the DATA do the talking
The statistics are there, and they are solid as a rock. Check out some of this data:
How do I optimize my website?
You first need to know what Google and other search engines are looking for and this is kind of a trick question. We don’tÂ really knows what Google and other search engines look for to rank your website. But here are a few areas that have been known to help:
Your site needs to be user friendly. Can visitors navigate easily? Does the page look good? Make sure your visitor stays, and this will give you a better score with Google.
Create content that other people want to link back to and have in their blogs/articles. Google will see this and rankÂ you as a legitimate resource, thus resulting in a higher score.
The amount of content on your website also helps your score. If you have more pages on your site, and more content (videos, pictures, words, etc.), then Google assumes a real website and one that deserves to be brought up in rankings.
Make sure your website isn’t too slow. Especially your homepage. If you have long loading times, the Google will not want you to be high in the rankings. Be careful with videos, or too many picture/graphics. These can bog down your website.
Having the right keywords or keyword topics is the last big influencer. You should always be mentioning important words in your headings, in your meta-description (the info beneath your search result title), and on your actual webpage.
In the world of digital marketing, SEO is a major pillar. Be warned that results are not instant. You’re looking at around 3-6Â months before you start seeing results, but showing up on the first few results should be your number one priority. It will bring you way more traffic and way more MONEY!
So if you want to be seen, you need to be spending time on SEO. With this information, I now set you free. You may now sail awayÂ into the big sea of search results, and with some knowledge and guidance, hope that you end up on the shores of your ideal customer’s island.
Remember: If Google canâ€™t find you, how is anyone else supposed to?