Local Marketing

According to the latest statistics, 50% of consumers who do a local search on their smartphone and 34% of consumers who do so on a desktop/tablet device visit a store within a day.

And with technical advancements like voice search on the rise, this market can only be expected to grow: more ways to ask questions will lead to more answers that ultimately point users directly to your store’s front door.

The question is: are you doing enough to help them find you?

Back in the middle ages between the decline of the phone book and the rise of digital, looking for local business information meant either picking up the yellow pages or sitting down at your desktop computer to perform a search and hope for the best.

A lot has changed since then, as technology has drastically shifted our search habits.

In the past decade, we’ve gone from clanking on clunky keyboards and reviewing long lists of results, to directly asking pocket-sized computers to help us find what we’re looking for and receiving an instant verbal response.

24/7 connectivity through smartphones has led to the rise of ‘micro-moments’, as more and more customers turn to their phones the second they know what they want to search for.

In order to succeed in the local market, businesses need to ensure that their strategy is compatible with the the modern digital era and the impact it has had on how we search.