1,200,000,000,000.

That is the current average number of searches performed on Google per year.

(That’s 1.2 trillion, by the way.)

And somewhere in that monstrous number is your piece of the pie: a core customer base, with a set of specific needs that you can meet.

That is, if they can find you – and if they like what they find.

A successful search strategy means more than seeing first page results for the keywords related to your business: in this modern digital age, that’s only half the battle.

In a world where mobile traffic outmatches desktop and search via voice commands are on the rise, SEO is no longer a game of simply stuffing keywords and fishing for links. At Reach Digital, we see SEO as equal parts art and science, and always with the end goal of turning customer curiosity into clicks into conversions.

Search engine optimization is the process of optimizing content for both discovery and conversions. This SEO concept is not limited to search engines but to many aspects across the web as well, including external optimization in social, blogs, directories, and aggregation sites.

It’s important that you have SEO experts who are transparent with the process of optimizing your website and not adhering to old “black hat” tactics that will put your website at legitimate risk of penalties from Google. We take a strategic approach to SEO that prioritizes both the milestones and micro-moments that bring relevant traffic to your website.

From search, to site, to sale, we optimize for every stage of the customer journey.