Traditional ad campaigns are often tied to impression-based advertising to masses of uninterested, irrelevant audiences.
With the introduction of online advertising via pay per click platforms like Google AdWords, Bing, Yahoo! Search, and Facebook, the game has changed completely.
Gone are the days of marketing to irrelevant masses. NOW are the days of marketing to highly targeted audiences to maximize brand reach and ROI.
Custom, Cost-Effective Online Advertising Made For Your Audience
Pay per click, or PPC, is any form of online advertising where you pay only for the clicks you receive on your ads.
Formats of pay per click ads differ, but the most common include:
- Text-based ads in search results
(i.e., Google, Bing, Yahoo! Search)
- Creative display ads on websites
- Facebook and social ads
- LinkedIn advertising
- YouTube video ads
In Pay Per Click
Reach Digital: A Premier Partner
As a Premier Google Partner, we work closely with our clients to develop customized digital advertising strategies that are optimized to meet everyday business needs: we build, deploy, monitor & maintain cost-effective campaigns that put prospective customers in your path at the exact moment in time they’re looking for you.