Why are they needed?
Digital strategies are not right for everyone. If you’re all small business with little to no marketing budget and you’re focused on managing your online reviews and social media, then that might be totally okay for you.
If you’re planning on making a larger investment into digital marketing ($50,000+ a year) and you’ve tried different campaigns with limited success or you’re looking to level-up your digital marketing, consider a strategy.
A digital strategy will act as a guide and roadmap and to align stakeholders around a common set of KPIs, objectives, tactics and plan to execute.
A Digital Strategy Case Study
BEUMER Group is an international manufacturing leader in intralogistics in the fields of conveying, loading, palletizing, packaging, sortation and distribution technology. BEUMER Group employs about 4,000 people and achieves an annual turnover of about 750 million EUR. With its subsidiaries and sales agencies, BEUMER Group is present in many industries worldwide.
BEUMER Group chose Reach Digital to help understand their website data and develop a digital strategy to uncovered gaps, teach them more about the digital habits of their clients and provide them with a path forward.
What is the process?
The first step is to get to know you and set up a schedule to check-in throughout the project. This is not a “let us impress you with amazing presentations filled with razzle dazzle jargon” this is a partnership and a collaborative approach to creating your strategy.
We develop an understanding of your company, your industry and your competitors. We need to know the context of your business situation and because the context changes and shifts, let’s get current.
Next week look at your data, what is your data telling us about what’s working, not working and where should you focus.
Once we’ve understood your context and your data we gather insights, build your overarching strategy, 3-6-12 month objectives, and an action plan to achieve your goals.
- – Developed a data-driven strategy that was aligned with BEUMER Groups needs and business objectives
- – Outlined measurable digital campaigns to establish benchmarks and project future results and ROI
“The final presentation from Reach Digital after a 9-week analysis of our digital presence opened our eyes and received very positive feedback from all our executives in North America.”
– Sebastian Titze, Marketing Manager