Our Approach to Digital Strategy
Custom strategies that ensure your online investments will drive results. From social to SEO to online advertising, our performance-based approach to digital is designed to fit your business goals and drive ROI.
Strategies Designed to Increase Your Revenue
Committed to Achieving Your Business Goals
You Know Your Business, We Know Digital
Digital Strategy Designed For Your Business
Whether you’re just getting your business started with online marketing or are taking stock of your tactics for the umpteenth time, it can be a tediously tricky world to navigate.
Choosing the right channels to focus on, the amount of budget to allocate, and the metrics that will matter to define success – all of these key factors get muddled up in a world where so many online avenues are available for marketers to make use of. Where does your business belong?
That’s why the first step in entering or reentering the digital landscape is to create a cohesive, focused strategy – a compass to help you keep your head above water from the word go.
What is a Digital Strategy & Why Do I Need One?
A digital strategy acts as a guide, a roadmap to align stakeholders around a common set of KPIs, objectives, tactics and plan to execute.
Sounds nice and simple and succinct when we put it that way, doesn’t it?
The truth is that you need a digital marketing strategy to have direction, to know whether your efforts are bringing in big wins or going to waste, and to prevent putting hundreds of thousands of precious marketing dollars into a sinking ship.
Without a strategy, you’re flying blind. You’re risking your business & brand’s time, money and reputation by entering a competitive sphere that requires a good amount of careful research and due diligence for success.
To put it bluntly: undertaking any form of digital marketing without a strategy is like planning a meal without any ingredients, cookware or utilities.
What Does a Digital Strategy Look Like?
The beauty of digital strategy is that there is no one-size-fits all approach.
They come in all shapes and sizes: sometimes scribbled on a napkin, sometimes a 40-page document, and other times a succinct, data-informed shareable deck that is a measuring stick and north star for your digital marketing efforts.
Reach Digital creates the latter.
Our approach to strategy is customizable on a client-by-client basis, but each one incorporates the following key factors for a successful online presence.
Our Digital Strategy Overview
Understanding Your Business & Customers
It is important to understand your business model, products & services, customer personas, and the customer buying journey to understand the role digital marketing plays in your business.
Monitoring Your Competitors & the Industry
We evaluate what competitors dominate both the online and brick-and-mortar landscape of your industry to develop focused strategies for surpassing both local and digital competitors. We leverage industry trends and best practices to ensure your digital strategy highlights your competitive advantages.
Digital Performance Audit
Analyzing the performance of your owned, earned, and paid media helps to define what digital initiatives are working for your business and why. Understanding the effectiveness of your website and key online channels is imperative to building informed recommendations for your digital strategy.
Defining Strategic Direction
Comprehensive business analysis and planning enables Reach Digital to create tailored strategies to help clients:
- Improve the effectiveness of their website,
- Define digital marketing objectives,
- Find new revenue/lead generation opportunities,
- Clarify priorities around channel investments (i.e. SEO, paid media, social),
- Maximize ROI capabilities of online marketing tactics, and
- Determine action plan to achieve digital marketing success