The marketing and advertising space is growing increasingly competitive across Canada. Companies who want to focus their work locally need to find a way to stand apart from the competition. …
Digital Marketing Roundup: November 2017
The Mobile Market As we continue to move into the cozy days of fall – which has finally arrived to our fair city – the news of the day (or …
Digital Marketing Roundup: September 2017
Well, we did it! We made it through the tail end of summer and the first few days of fall! (Although, to be perfectly honest, if your first few days …
Is Pay-Per-Click Advertising Right for My Business?
An Extensive Introduction to PPC For those of you who are still in the early stages of exploring your options for building your brand and business online, you’ve probably come …
June Digital Marketing Article Roundup!
Recently, I noticed that the Reach Team passively curates A TON of great digital marketing education. This is done by sharing articles amongst each other to ensure we’re up to date …
Making Referrals Happen: The Essence of Our Industry
Digital Agency Day A couple of weeks ago the ‘Digital Agency Day’ conference was co-hosted by Unbounce and HubSpot (who are two of the biggest players in the digital marketing …
Digital Marketing in 2016: A Brief Recap
We promise we won’t keep you long. No doubt you’ve got gifts to wrap, stockings to stuff, and goodies to gouge on over the next few days. Really, the last …
PPC: AdWords, Auctions, Facebook Targeting | Why You Should Care?
PPC Defined PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of …
Where The Money Goes: Monthly Fees | Shopify vs. Magento
So you had this dream website in your head and finally saved up some capital to have it built. You reached out to an agency and they said they can …