Why IS SEM Important To Business?

63 percent of shopping occasions begin online. Nearly half of consumers shop on mobile rather than in-store. That number is only increasing annually. It is more important than ever to make sure your business is not only present but effectively implementing a digital strategy.

More than 80% of people do not click on the second page of search results. On top of that, they are more likely to click on the first link that offers them a solution to their query. This makes SEM one of the more important tools to reaching your audience first.

By doing it right! Bold statement, we know. Anyone can run a google campaign, post an Instagram sponsored story, or boost a Facebook post. Reach Digital goes beyond just posting. We implement a full digital strategy that will create and boost evergreen campaigns and leverage seasonal hotspots and offers.

As a Google Premier Partner, we build, deploy, and maintain cost-effective campaigns to reach prospective customers during those micro-moments when they’re looking to fill a need. With ongoing optimization, customer journey updates and fresh creative, Reach Digital makes sure your business is not only displayed but noticed.

Here is where most places will start talking about a funnel and don’t get us wrong funnels are great ways to plan how to market something. However, not all people travel the same path. Converting online visitors at a rate that is effective is more important than beating your competitors at top rankings (it’s more cost-effective as well). Building customer relationships is what we aim for so they leave positive reviews, tell their friends, and most importantly come back. At Reach, we meet with you regularly to ensure your goals are being met or offer solutions that focus on your business needs. We are your online partner to online marketing success.

It’s a common debate of which one to use or to spend more in. There is no right answer since we believe most channels can work in partnership and leverage a different audience or goal. At Reach Digital, you can expect integrated recommendations with supporting rationale to fit the scope of each client.