There are a few things that are considered very important for digital marketers to rely on when it comes to digital marketing which include all platforms like social media, analytics, SEO, email marketing, lead enrichment, graphic creation, and landing page and lead capture tools. Usage of these tools encourages growth and ensures that your valuable time is spent in the right direction. On the other hand, if you’re unable to take advantage of these tools, it can result in lagging behind your competition.
Here are five strong tech stack of digital marketing tools for different platforms which helps to achieve digital marketing strategy goals.
HubSpot is a marketing software that helps companies and enterprises boast impressive deliverability in terms of attracting new visitors, converting leads, and retaining customers. The free version of the tool comes with up to 2,000 email sends per month, a contact directory, an email builder with drag and drop, and ready-to-use templates for an easy start. The best part of this marketing software is that it is not only fully integrated with all its products but also provides integration with other software like Sprout Social. Connecting with other software it helps the team to create, manage, track and resolve issues without switching the application.
Social listening is an important tool to identify the trends and potential customers in the market, as this tool refers to analyzing the conversions and trends happening around your industry, these insights can be beneficial in making better marketing decisions. The audience is a social marketing platform that includes insights with marketing tools that help to engage the audience based on psychographics and their personas. This tool allows marketers to understand their behaviour patterns in-depth, identify strategic marketing opportunities, and engage with the audience in a more personalized way based on these insights. Twitter is primarily focused on Audiense which makes it great for B2B and B2C companies looking for prospects or an understanding of their target audience.
SEMRush is an SEO platform tool, understanding SEO can be difficult but software like SEMRush makes it more understandable and manageable even for those who are not very experts in SEO. This software helps companies to run their digital marketing strategies like SEO, PPC, social media, and content marketing campaigns. One of the uses of this software is that it can identify trends and patterns of industry, audits on-page SEO, and even helps you to improve your pages to optimize for SEO for better lead generation. Additionally, SEMrush also helps to identify valuable keywords that can be used in your campaigns and how those keywords rank in SERP. More importantly, it also gives an insight on how to stack up to the competition.
Conversion optimization software can identify even low-hanging opportunities to increase revenues, these small changes can make a big difference in terms of increasing on-site conversion. HotJar is a cross-platform behaviour analytics platform to understand the target audience better. This software is specially designed for marketers and product managers to visualize user behaviour patterns and personas and how the product or service can influence them. With this tool, marketers can track conversion funnels and get quick feedback from customers that help the business in testing and analyzing the product.
Visuals like posts, infographics, and graphs are important assets in digital marketing as users are more attracted to visuals as compared to text and reports. Digital marketing tools like Canva are one of the most popular too and have become a platform that produces eye-catching visuals. Apart from Canva, there are a few other graphic creation tools that should be considered to remain more creative and keep up with trends. Visme is mainly focused on creating presentations and data visuals because infographics are one of the most shared contents on social media, Visme is an ideal platform to publish content on social media like LinkedIn and Twitter. One of its best features is that it can integrate with an external source like a spreadsheet to extract the data and create presentations.
Where to Start?
To create successful digital marketing strategies and campaigns, it is important to use the right tools in order to increase sales and generate leads. Contact Us Today! We will be more than happy to discuss how to create a successful digital marketing strategy that contributes to your business growth.