The process of attracting prospects to the business and converting them into customers by increasing their interest through nurturing is called lead generation. There are multiple ways to generate leads i.e. sales promotion, live events and conferences, and posting online content like blog posts and discussion forums. It is very important to understand the basic terms of an online lead generation campaign. You can develop a successful lead generation campaign in 5 easy steps.
- Campaign Objective
To achieve successful results from your campaign, it is very important to define the goals, objectives and outcomes you’re expecting from this campaign. I.e. you may want to define your goal depending on leads expected or revenue per lead. In order to define your objectives, the following questions may be asked:
- Who is your target audience?
- How will you reach them?
- What call to action do you want to offer them?
- How will you follow up?
- How will you record and report on the results of the lead?
- When will you evaluate your lead generation efforts?
- What will you consider a success?
- Evaluation and Selection of your Campaign Target
It is very important to focus on a new target group that may come from contact lists. Identifying those groups and evaluating their pain points and issues will help you to respond with the content for the selected target group. Developing a strategic plan focusing on the campaign target to educate and aware of the product or service in order to gain their trust and interest them in your offering.
- Media Channels
There are many different media channels that help us to reach our target audience at the right place and at the right time. different channels like email marketing, traditional media and social media marketing can be used. Research shows that more than 60% of their leads online are 2x more profitable than their competitors. Hence, choosing an email marketing campaign or holding online webinars and workshops would be a great strategy of how to generate more online leads.
- Offer Development
In this step, a possible prospective client who is keenly interested in your product or service has to be identified and reiterated. To identify this prospective customer from your list contact, you may want to send an offer, i,e, free webinar registration, a response to this offer will help you to capture their information which can later be pulled into your lead generation campaign where you will continue to nurture your leads until they are ready to close a deal. There are many ways to create an offer, firstly, a landing page with a call-to-action button must be created where the prospect can land and fill out a form from where you can acquire information.
- Communication Strategy
This step includes a follow-up process, a communication strategy needs to be created on how to respond to the prospects, retain them and convert them into customers. I.e. preparing responses on how the leads will respond and ask queries, what kind of material can be shared with the leads, who and how will they be contacted and lastly defining the target leads and how will they look like.
Overviewing all the elements that can make the lead generation campaign successful might be a little hard therefore, it is very important to make sure that your campaign has clear objectives, a better understanding of the target audience and their behaviour, choosing the right media channel to narrow down the leads and compelling offers along with a strong strategy that tracks all the performances and identifies further opportunities is a key to have a successful lead generation campaign.
Where to Start?To create a successful lead generation campaign, identify possible prospective leads and convert them into customers. Contact Us Today! We will be more than happy to discuss how to create a successful lead generation campaign strategy that contributes to your business growth.