Reach Round-Up

What Reach Digital Has Been Reading

One thing is for sure: we know our industry never sits still. Even one month can make a significant difference in how business owners and marketers perceive and plan their digital strategy. What the norm was in June may be an outdated and redundant tactic by the time we get to August.

Desktop, Mobile, or Voice? All of the Above!

Whiteboard Friday on Moz’s blog are insightful and chock full of very valuable information for marketers and business owners alike.

This particular Whiteboard Friday from Dr. Peter J. Meyers addressed a question that’s been popping up a lot in the search industry. Between desktop, mobile, and voice search, which area is the most important for businesses to focus on?

The key takeaway advises optimizing for the customer journey as a whole, which, in essence, means “all three.” Definitely recommended reading if you’re concerned about your optimization efforts across devices and search channels.

Social Media Facts That Might Change How You Think About Marketing

Secondly, if you’re thinking of starting or revamping your social strategy, I recommend taking a look at this article from Search Engine Journal, from VIP contributor Jon Clark. It outlines 30 facts (complete with links for further reading!) that you might find equal parts eye-opening, valuable, and just plain interesting.

Like everything that falls under the digital umbrella, social needs a clear, concise, well-thought-out strategy that reaches and speaks to a relevant target audience.

The Small Business Owners Guide to Conquering SEO

We love glossaries, there is so much to stay on top of in our industry. Glossaries are a fantastic resource for offering a simple summary of complex topics. They are also an excellent way to lay the foundation for further education.

Search Engine Land contributor Doc Sheldon put together a pretty solid glossary of SEO terms for small business owners looking to dip their toe in Search Engine Optimization. We definitely recommend giving it a read for a quick crash course on the ins and outs of SEO.

31 Advertising Statistics to Know

Another list post, this time from Brad Smith of Codeless Interactive, LLC, written for WordStream. This article gives a snapshot overview of crucial advertising statistics that are specific to the digital industry.

This type of content is particularly valuable as a refresher for seasoned veterans since there’s bound to be some valuable insights on a list like this that you may have missed or overlooked. It will arm you with information for your next search, social, or paid campaign.

Five Years of Google Ranking Signals

Last but not least: you want to talk in-depth? This might be the holy grail of detailed, historical information about everybody’s favourite search engine.

Bill Slawski, president and founder of SEO by the Sea (which is probably my favourite name for a blog dedicated to search) published this behemoth of an article that covers the different signals Google has used to rank websites in search results over the past few years.

Broken down into general organic, semantic, local, voice, news, and additional ranking signals, this piece of content covers everything you need to know in terms of a history lesson focused on just how Google decides who gets to grace its front page.

We’ll share more of what the team has been reading in new blogs. Check back each month or reach out to our team with any hot digital tips and comments of your own that you’d like to share?

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