Traditional ad campaigns are often tied to impression-based advertising to masses of uninterested, irrelevant audiences.
With the introduction of online advertising via pay per click platforms like Google AdWords, Bing, Yahoo! Search, and Facebook, the game has changed completely.
Gone are the days of marketing to irrelevant masses. NOW are the days of marketing to highly targeted audiences to maximize brand reach and ROI.
Pay per click, or PPC, is any form of online advertising where you pay only for the clicks you receive on your ads.
Formats of pay per click ads differ, but the most common include:
Text-based ads in search results
(i.e., Google, Bing, Yahoo! Search)
Creative display ads on websites
Facebook and social ads
LinkedIn advertising
YouTube video ads
The Benefits of Video Marketing
The core benefits and capabilities of online advertising are common across advertising platforms:
Hyper-targeting show your ads to the right audiences at the right time by layering targeting capabilities to market your ideal customers
Cost control manage and adjust your budget by month, by day, by time, by ad, and only pay for ad clicks to your website
Active campaign management launch campaigns on your schedule while testing and making changes throughout to achieve best results
Performance management through specific campaign tracking, measuring & reporting to understand the precise impact of your marketing efforts
Re-marketing abilities to target audiences who have already shown interest and engagement in your brand or campaign
