Artificial Intelligence (AI) is now much better than humans at many complex tasks. Our devices now understand our speech and can quickly give us the information we need and help increase our revenue potential. Just watch this.
What are Chatbots?
Their functionality is similar to that of a search bar and live chat combined – users can simply type in a product or query and the bot will immediately bring up the desired page, or they can ask more complex questions that advanced bots can be “trained” to answer, such as, “how do I get to your store near Hamilton?”
The advantages of chatbots are pretty clear. They provide a chat service, which has been shown to increase conversions, but they don’t require a human to be monitoring the chat at all times.
Mobile is now ubiquitous, and it is frustrating for mobile users to have to click through a bunch of links to find what they need. Users are much more accustomed to messaging with their phones.
Making Online Shopping Fun Again
Chatbots also make the conversion process…wait for it…FUN!
Yes, buying a shirt online can be fun, because you can give the bot’s responses a personality in line with your brand’s tone of voice.
Landing Pages and Forms That Speak
You already know that custom landing pages are highly successful when running a PPC, social, or email campaigns. But, did you know you can create landing pages for your campaigns that are actually chatbots?
It’s more engaging and interesting than clicking a CTA or filling out a form. This leads to better conversion rates and more brand awareness, as it’s a unique experience that sticks in users’ minds.
Don’t Forget About Humans, They’re People Too
You can have the best of both worlds if you start the user in a chatbot conversation, then, at a certain point, pass them on to a human agent.
This decreases your human resources need by getting most of the information through a bot, but it also gives the slightly technophobic (who isn’t?) individuals a chance to finish the conversion with an actual human.
We’ve helped clients launch their sites and monitor their customer activity through their contact us forms to understand what are the most frequently asked questions and have helped them build out the most important FAQs.
What are you waiting for? If you want to engage users and grow your business, there may be no better tool out there than a chatbot built with your target audience in mind. Your bottom line will thank you (though your search bar and main navigation may not.)